Importance of effective communication in a business
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|Posted On||:||Jan 17, 2013|
Naturally human beings appreciate instant feedback. It can be very frustrating when someone is trying to get certain information but cannot get it in time. , . Generally, a business has several stakeholders who interact in the business to and produce desirable results. These stakeholders comprise staff or workers in the business, suppliers, and customers . Furthermore, the staffs in the business are at different levels ranging from, receptionists, secretaries, and head of departments up to the chief executive officer. It is therefore important for all these stakeholders to observe effective communication for proper coordination of activities and transactions.
There are four components of communication for it to be termed as effective communication namely: source, message, recipient and feedback. Source refers to where the communication emanates or begins, message is the information being sent or transmitted, recipient is the destination or intended receiver and feedback is the response sent back to the source. All the stakeholders in the business must have business communication skills and apply them appropriately throughout the communication process. The sender or source who initiates the communicationshould ensure clarity of the message; it should be clear and never ambiguous. The message should also be brief and to the point.
Effective communication in a business requires the integrity of the communication channel. A channel refers to the mode of transmitting a message , which can be letters, electronic transfer like telephone, fax and email or word of the mouth. Integrity refers to its availability when required, reliability and probably a mechanism of reporting successful delivery in time. On receiving the message, the receiver is expected to at least acknowledge receipt and as a good business communication skill to send feedback in time. Proper business communication skills require the use of official language and observing communication etiquette. An important characteristic of effective communication,which is unfortunately ignored by many, is listening.
Most people tend to think communication refers to the sender or source. However this is not true as there has to be someone to receive and act upon the message. Good listening skills are important to understand the intended message and give the right feedback. For instance, if the business is a hospital, there must be at least a doctor and the patient. The doctors must poseses or rather practicse good listening skills to diagnose the ailment properly. If the doctor thinks he must be the source in this case and fail to listen carefully, this may result in hasty diagnosis which may not be correct causing deterioration of the patient’s condition or even loss of life. It is therefore important that all involved parties in the communication process in any transaction cooperate for effective communication and achieve the intended goal.
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