However, SEO is only part of the online marketing services we offer. If anyone reads up on the Google algorithm updates, then they would start to see a trend. That trend is that the more popular a webpage is, the higher it ranks. This all comes back to links into a webpage. Online marketing services include SEO, social media marketing, and most importantly, link building. There is one small snag: the latest Penguin update from Google has made it very difficult to get a high page rank in a very short amount of time. It used to be that the more links from relevant sites a website got, the higher the page rank, regardless of how quickly the links were created. Website Optimization